Majkrzak, Anna Xymena; Salerno-Kochan, Renata
(Uniwersytet Technologiczno-Humanistyczny im. K. Pułaskiego ; Instytut Technologii i Eksploatacji - PIB, 2016)
This article attempts to answer the question on the role of the apparel quality in the process
of making purchase decisions by young consumers. Among the discriminants, which
determine the purchase, added values that are ...