Мужские персонажи славянской мифологии в бренднейминге российских компаний

Abstract

One of the ways to assign the name of a new company or product is the use of the name of Slavic gods. After analyzing the database of Russian companies, we found 1817 companies in the naming of which 13 male characters of Slavic mythology were used. The selection of characters was carried out on the basis of the analysis of the frequency of the use of the names of deities in the brandnaming of companies.