Российские знаменитости в рекламе

Ziętala, Grzegorz

dc.contributor.author	Ziętala, Grzegorz
dc.date.accessioned	2024-01-30T07:59:42Z
dc.date.available	2024-01-30T07:59:42Z
dc.date.issued	2021
dc.identifier.citation	G. Ziętala, Российские знаменитости в рекламе, w: Русистика и современность. Коллективная монография, Arhangelska, E., Rastorgueva, J. (eds.) Riga : Baltic International Academy, 2021 s. 88-94.	pl_PL
dc.identifier.isbn	978-9984-47-254-6
dc.identifier.uri	http://195.117.226.27:8080/xmlui/handle/123456789/615
dc.description.abstract	Celebrities and celebrities often appear in advertisements. On the one hand, this technique allows you to increase brand recognition and sales of goods, and on the other hand, there is a threat of associating a celebrity only with this product, sometimes ridicule due to unsuccessful advertising. This article provides some examples of the clouded and unsuccessful use of stars in Russian advertising.	pl_PL
dc.publisher	Baltic International Academy	pl_PL
dc.subject	реклама	pl_PL
dc.subject	знаменитости	pl_PL
dc.subject	селебрити-маркетинг	pl_PL
dc.subject	celebrity endorsement	pl_PL
dc.subject	celebrities	pl_PL
dc.subject	advertising	pl_PL
dc.subject	celebrity-marketing	pl_PL
dc.title	Российские знаменитости в рекламе	pl_PL
dc.title.alternative	Russian celebrities in the advertising	pl_PL
dc.type	Book chapter	pl_PL