British trademark

Abstract

The aim of publishing these teaching materials is to give students general information about the economy of the United Kingdom of Great Britain and Northern Ireland and to provide some facts about significant British or multinational companies which have their headquarters in the UK. Information about the history of the companies and their products will be useful for students attending the „economic geography” and „trademark” courses. As the texts deal with the economy, all topic-related words and expressions are explained. Additionally, where there are references to historical facts or figures, information about people or events mentioned in the texts is added, so students can both revise what they have learnt during their „history” course and expand their knowledge. Pictures of products and company logos, included in the text, should make it easier to recognize the company and remember the information provided in the text. Each section has exercises for students, who can check if they understand what they have read. The book presents not only examples of trademarks, but also discusses all branches of the UK's industry in which there are world famous British companies.